Dear Kettle Chips, bring back the chilli
Update 15/03/2012: Kettle Chips chilli is back!!! Thank you for all your comments, surely you had some influence in this decision? Great times ahead for Kettle Chilli lovers.
Dear Kettle Chip Company,
It has come to my attention that you have discontinued the chilli flavour from your Kettle Chips product line. Not only that, you have also changed the branding and packaging to what I feel is an inferior design which makes it difficult to differentiate between your closest “deli” style rival, Red Rock.
Could you please explain why chilli, perhaps the greatest Kettle Chip flavour of all time has been discontinued? You were the only brand to have a decent chilli flavour. Even though over time the chilli flavour was turning a bit mild rather than hot, I was still a loyal customer. I find it hard to believe that chilli flavour wasn’t one of your best sellers, it constantly had a shorter shelf life than the other flavours, perhaps going neck and neck with honey baked ham.
Also, could you please explain why you are dabbling into chip flavours which your rivals have covered? Why not stick to the original flavours, flavours which are timeless and which many of your loyal customers have grown up with?
While I’m here, could you also explain why the packaging size has decreased 200g to 185g whilst the price has increased? Lighter packaging or less chips?
In a nutshell, please reconsider the decision to discontinue the chilli flavoured Kettle Chip. It is without doubt the only flavour worth buying and quite frankly, the current new flavour range pales in comparison, no matter how exotic you are heading with the flavours (Peri-peri chicken?)
Regards,
An ex-Kettle Chip customer who will return one day, when Chilli flavour returns.
So that’s my open letter to Kettle Chips Australia aka The Kettle Chip Company based in Victoria. I’m deeply saddened by the sudden disappearance of such an iconic chip flavour. I took the conversation to Twitter and it seems I’m not the only chilli Kettle fan.
So who else was a fan of the Chilli version of Kettle Chips? If you also think the decision to discontinue the flavour was a joke, leave a comment and hopefully they’ll see this blog post and reconsider their decision!
update: There is a thread on Whirlpool Forums with great on going discussion about the changes Kettle has been through over the past two years! http://forums.whirlpool.net.au/forum-replies.cfm?t=1311484
Source: http://www.grogonwheels.com.au
Old branding (win)
New branding (fail)
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By Howard
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This article was written on 15 Jun 2011, and is filed under Food Chat.
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Today i tried to fill the void with a packet of Doritos “Burn”.
I’ve half eaten so many packets of chips this month, why do all these strange flavours have to confuse and offend my tastebuds!?
please bring back the kettle chilli chips..my son just loves them.he ate a packet a day.He tryed the Doritos burns but says it’s not the same..so please bring the chillie back for him..
I loved Kettle’s Chilli chips too! But I can’t believe he ate a packet a day, and even more so – being his “Mother” I can’t believe you actually support that!
What a shame to see a company with traditional flavours, get advised to compete directly with Red Rock Deli. It was a completely different market vertical, one in which a new entrant or another competitor will take advantage of very quickly.
I hope they bring them back soon.
The best chip flavour ever…. GONE!!!!! Goodbye Kettle, hello Red Rock Deli!!
PLEASE BRING BACK KETTLE CHILLI FLAVOUR, this other stuff doesn’t cut it.
I live in indonesia and one of the things i most look forward to when visitin australia is eating the chili kettle!
This is a huge loss to the chip community, what will I do with my sour cream now, that shit doesn’t work with anything else!
I totally agree with and support the comments above. It was dissapointing when I went to several supermarkets in search for the chilli Kettle chip and couldn’t find it. No information or explanation was left for the consumer.
This product was unique in the chip manufacturing industry – why the hell would you ‘pull it’ from retail outlets and discontinue the line. Crazy! I know of several very disspointed consumers that share this same view,
In a nutshell – BRING THE CHILLI KETTLE CHIP BACK. Make it hotter than ever. IT WILL SELL.
I sent a letter to Kettle a few years ago regarding nearly all of the above. I am too concerned about the lack of chilli in recent product lines.
I strongly support your contentions.
Why, oh why did you have to replace Chilli with these new faux-gourmet flavours?
Chilli + Herb & Spice + 2l bottle of Coke = My life story until you discontinued them
Kettle Chilli Chips were my one source of joy in this world. Now my soul is empty ;(
Kettle Chilli Chips were the only ones out of all the chips that were addictive. Over the last few years I’ve been able to refrain from buying them except at Christmas and birthdays. I’ve been devastated to discover over the last few weeks that my efforts have resulted in them being discontinued altogether!!
That was not my intention at all.
Please bring them back-none of the others can compete with them.I promise to buy lots more in future .
I also think they should bring back the CRINKLE CUT salt and vinegar! it was so much better than the thin ones, so much more flavour! There are no Salt and vinegar chips around that match to that standard
DITTO DITTO DITTO to all the Chilli chip comments.
What ‘suit’ in the board room decided to stop making the best chip in the world and replace it with a range of chemically flavoured concoctions?
BRING CHILLI KETTLE CHIPS BACK
BRING CHILLI KETTLE CHIPS BACK
BRING CHILLI KETTLE CHIPS BACK
BRING CHILLI KETTLE CHIPS BACK
BRING CHILLI KETTLE CHIPS BACK
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
This is BAD….I was goin’ round the twist trying to find these…thought I was bonkers going to all the shops only to find the new crap flavours and NO CHILLI. I just thought every time I went to get them they were sold out until I decided to google and this is what I find. I notice the low down mongrels have no email on the Kettle website, so I suppose they knew there was going to be a backlash…No more Kettle until the Chilli is BACK! At least I still sell chilli cashews & hot chilli almonds through my website.
Just received a response from Alison at SnackBrands – who now own Kettle. Looks like they’re going to bring Chilli back!
“As part of the Kettle refresh, we have had to discontinue some flavours to make way for new flavour combinations. We love Kettle Chilli as much as you do, so we are working with retailers to find a way to bring it back. We are hoping to do this in the coming months, initially as a limited edition. If it sells enough, we would then look at keeping it as part of the range moving forward.”
Exciting!
AMAZING news, thanks so much Jaymis. Hopefully they saw this blog post
[...] You may find yourself addicted to it, and try to satisfy your craving in all sorts of ways – kettle chips (though they’re gone now) to flavoured nuts to even extra virgin olive oil. Or get some seeds [...]
I have found the planets best potato chips !!!!!!!!!!!!
Product name: OUTBACK CHIP COMPANY
Flavour: HONEY SMOKE BBQ & WILD THYME
I found these flying Virgin Australia, these chips had a natural amazing HEAT !
The flavours were totaly unique and out of this world, unlike anything i have ever tried !
The flavours released at different stages giving my taste buds a taste adventure instead of just a nice taste combination.
I am a chilli lover and i must say the natural heat of these chips works perfectly.
The attendant on my flight told me that the chips will be avalaible in 7 Elevens in mid November, oh yeahhhhh!
Every has got to try these, they’re out of this world !!!!!!!!!!!
I agree! Bring back Chilli flavour! It really frustrates me when a company takes away a product to try and make it ‘better’ but instead make it worst..I too, no longer buy kettle chips as honey baked ham and chilli were my favourite..get your act together kettle and bring back the good flavours!!!
Kettle you must bring back the chilli Kettle! Please. For God’s sake, it was the best flavour chip ever created. In fact, if I didn’t know better, I’d have thought it was God who created them. It’s a travesty of justice and a crime against chilli lovers. Actually, it’s a downright slap in the face. And this isn’t the first time a food company has f#^ked with me – Yumis (the dip foods company) has discontinued their line of Eggplant and Chilli dip. My God, the after-taste of that dip was sensational that it had me going back for another dip time after time after time. But alas, it is no longer sold on the shelves of the perishables isles of supermarkets any-more. And I thought this was Australia. Which means it is basically a small America. Which means that consumers should be able to eat fatty junk food to their hearts content and at least up until the heart can no longer pump blood through the clogged arteries. But damn it, clogging arteries should be fun and should taste good! How the f#^k do I do it now! With Smiths and Red Rock? Not bloody likely! Yuk!
So this is me begging Kettle to bring back the original Chilli flavour. I mean, your Lime, Chilli & Cracked Pepper sucks.
Yours Sincerely,
Jarrod, disheartened snack food consumer
yep the chilli is back BUT it’s downsized to 185g (used to be 200g) and the flavour has changed, it’s not as hot as the older stock
you lost me now Kettle Chips, take a look at how Cadbury destroyed their flagship product a few years ago, your doing exactly the same
sure greed is good but so are loyal customers
epic fail mr Kettle Chips, thanks for stuffing a classic
leo
youtuber who does consumer affairs videos
Thank god they are coming back. Could i pray for ham as well? Probably not. Oh well. Safeway/ Coles? When ?
Tried the re-release of Kettle Chilli and I just didnt like it. Kinda bland and not exactly hot. Sorta spicy starch. Prefer the RRD Chilli & Salt.
THEYR’E BACK !!! Coles have them – in the same packaging as before and tast exactly the same. WOOHOO !!!
Thanks for bringing back the chilli Kettle chips. I have not had chips for a long time