Update 15/03/2012: Kettle Chips chilli is back!!! Thank you for all your comments, surely you had some influence in this decision? Great times ahead for Kettle Chilli lovers.
Dear Kettle Chip Company,
It has come to my attention that you have discontinued the chilli flavour from your Kettle Chips product line. Not only that, you have also changed the branding and packaging to what I feel is an inferior design which makes it difficult to differentiate between your closest “deli” style rival, Red Rock.
Could you please explain why chilli, perhaps the greatest Kettle Chip flavour of all time has been discontinued? You were the only brand to have a decent chilli flavour. Even though over time the chilli flavour was turning a bit mild rather than hot, I was still a loyal customer. I find it hard to believe that chilli flavour wasn’t one of your best sellers, it constantly had a shorter shelf life than the other flavours, perhaps going neck and neck with honey baked ham.
Also, could you please explain why you are dabbling into chip flavours which your rivals have covered? Why not stick to the original flavours, flavours which are timeless and which many of your loyal customers have grown up with?
While I’m here, could you also explain why the packaging size has decreased 200g to 185g whilst the price has increased? Lighter packaging or less chips?
In a nutshell, please reconsider the decision to discontinue the chilli flavoured Kettle Chip. It is without doubt the only flavour worth buying and quite frankly, the current new flavour range pales in comparison, no matter how exotic you are heading with the flavours (Peri-peri chicken?)
An ex-Kettle Chip customer who will return one day, when Chilli flavour returns.
So that’s my open letter to Kettle Chips Australia aka The Kettle Chip Company based in Victoria. I’m deeply saddened by the sudden disappearance of such an iconic chip flavour. I took the conversation to Twitter and it seems I’m not the only chilli Kettle fan.
So who else was a fan of the Chilli version of Kettle Chips? If you also think the decision to discontinue the flavour was a joke, leave a comment and hopefully they’ll see this blog post and reconsider their decision!
update: There is a thread on Whirlpool Forums with great on going discussion about the changes Kettle has been through over the past two years! http://forums.whirlpool.net.au/forum-replies.cfm?t=1311484